Selling Houses: Design Psychology Works!

I've taught the concepts of Design Psychology for many years, and I know how much it can empower a person, and allow them to create a fabulous home that sustains their emotions. Since its based on science, I know that Design Psychology is effective at turning plain spaces into happy places.

I discovered Design Psychology in 1985, when my husband and I purchased an 1878 Queen Anne Victorian and began a major renovation. After tearing everything out of the kitchen, we rebuilt the entire space, using concepts I'd learned while studying interior design. But when the project was complete, the feeling of the space was all wrong, so I began a fifteen-year search to learn about how design details influence our emotions.

Although I know a number of interior designers, Design Psychology differs from "traditional" interior design in that it acknowledges how our senses can profoundly react to many other factors besides those of basic interior design. The concepts of Design Psychology address elements of the human psyche that interior design doesn't take into consideration.

Design Psychology also differs from the ancient practice of Feng Shui, although the two concepts are totally compatible. Theres no reason at all that homeowners can't use both the techniques of Feng Shui and Design Psychology to enhance their homes. But after years of study, I have come to believe that Design Psychology is superior to Feng Shui, in large part because Feng Shui is based on superstition, while Design Psychology draws its concepts from science.

Through the use of Design Psychology, my husband and I have bought and sold 27 houses, to date. We begin by creating an overall design plan, based on our target market and selling season. Then, by using particular colors, patterns, props, and staging methods, we're able to sell our homes quickly, and for thousands of dollars more than our competition.

Our senses react to the design choices we make, so choosing the wrong colors or patterns in wallpaper, fabric, or paint can negatively impact our senses. Design Psychology works, and if youll just take a little extra time to avoid making design mistakes, youll save MONEY and sell your home more quickly, both of which will have a significant effect on your bottom line when your sign the closing papers!

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

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Selling Your Home? A Warning About Attachments

Before you list you home for sale, determine what you don't want to leave behind.

Our friends sold their home for full price and moved out a few days before closing.

The next day they received an angry call from the selling agent telling them that they had to bring a mirror back before the sale would close. When the home buyers did their final walk through, they refused to make their down payment because a large mirror had been taken down.

This mirror, an antique family heirloom, was never considered by the sellers as part of the sale. The seller refused to give her grandmother's mirror back.

However, their sales contract, a standard Home Purchase Contract with Terms and Conditions, included all attachments. The mirror was considered by the buyers and their agent as part of the sale. The mirror did not hang like a painting on a nail. The heavy mirror had been screwed into the wall with the screw heads covered with fancy wooden circles cut to match the wood frame.

The buyers refused to budge. Our friends refused to budge protesting that their listing agent knew the mirror had belonged to the seller's grandmother. (Their agent was a family member.) The sellers pointed out that their agent should have told them that the mirror was considered "attached." After three days of quibbling and negotiations, the listing agent agreed to forfeit $3,000 of her commission and the sellers dropped the price by $2,000.

Decide what goes to your next home and what you agree to leave behind, before you offer your home for sale. Take down any attachments that you don't want to part with, such as any item screwed into a wall or a light fixture permanently wired. What a home buyer doesn't see, they won't expect to buy with your home.

Copyright 2005 Jeanette J. Fisher. All rights reserved.

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